In January 2026, the Brazilian fixed-odds betting market completed its first year under the regulatory framework introduced by Federal Law No. 14,790/2023. Based on official data released by federal public administration bodies and information made available by private-sector companies, it is already possible to outline a relatively accurate picture of the segment’s economic, fiscal, and regulatory performance between 1 January and 30 December 2025.
The assessment of this first regulated cycle indicates a sector undergoing significant expansion, with a material impact on public revenue, on the formalization of previously informal or unlawful activities, and on the structuring of mechanisms for responsible gambling and the fight against illegal operations.
Set out below are 6 key indicators that summarize the trajectory of expansion, consolidation, and maturation of the market over the first year of regulation:
1. Bettor base and multi-operator accounts: 25.2 million Brazilians placed bets in 2025. Among these users, 24.5% had their taxpayer identification numbers (CPFs) registered with four or more operators; 9.5% with three operators; 18% with two operators; and 48% with a single operator.
2. Economic performance (GGR) and statutory allocation of funds: The sector recorded gross gaming revenue (GGR) of nearly BRL 37 billion in 2025. This amount corresponds to the difference between the sums received as bets and the prizes paid out. Of the total amount collected, BRL 4.5 billion – equivalent to 12%, pursuant to Article 30, § 1-A of Federal Law No. 13,756/2018 – was allocated to public policies in areas such as education (BRL 1.6 billion), tourism (BRL 1.2 billion), public security (BRL 614 million), among others. In parallel, the activity was responsible for the creation of approximately 10,000 direct jobs and 5,500 indirect jobs in the country.
3. Tax revenue and employment: The betting sector generated approximately BRL 9.95 billion in tax revenue in 2025, according to data from the Brazilian Federal Revenue Service. In parallel, the activity was responsible for the creation of approximately 10,000 direct jobs and 5,500 indirect jobs in the country.
4. Licensing and regulatory oversight: Approximately BRL 2.5 billion had been collected in authorization fees (outorgas) paid by licensed operators and BRL 95.5 million in supervisory fees, under Article 32 of Federal Law No. 14,790/2023, also borne by companies in the sector, until november 2025.
5. Responsible gambling and enforcement measures: In the first 18 days of operation of the Centralized Self-Exclusion Platform, 217,000 Brazilians requested that their accounts with betting websites be blocked. Most self-exclusions (73%) were requested for an indefinite period, and almost 19% for a period of one year.
6. Combating illegality and unlawful advertising: A total of 25,000 illegal websites were blocked in cooperation with the National Telecommunications Agency (Anatel). In partnership with the National Council for Advertising Self-Regulation (Conar), the Prizes and Betting Secretariat (SPA) of the Ministry of Finance concluded 412 enforcement proceedings concerning unlawful advertising on social media involving digital influencers. As a result, 324 profiles were removed, as well as 229 posts.
The first year of regulation of the sports betting market in Brazil closes with a record of strong economic expansion, a significant increase in public revenue, and the creation of formal jobs. Official data show that the regulatory model adopted has fostered the migration of previously informal or illegal operations to the regulated environment, broadening the tax base and strengthening legal certainty for operators, investors, and bettors. The first year of effectiveness of the new regulatory framework confirms the fixed-odds betting segment as a relevant driver of economic development and market formalization.
