In a significant decision for the online betting market in Brazil, the National Consumer Secretariat (SENACON) has ordered the immediate suspension of all advertising aimed at individuals under 18 and the prohibition of bonuses and other incentives for bettors.
This precautionary measure, directed at all licensed betting companies operating in the country, seeks to protect consumers, especially younger ones, from the risks of gambling addiction.
SENACON’s decision is based on the Consumer Protection Code (CDC) and the recent gambling law, which aims to regulate the sector and establish stricter rules to safeguard consumers. The practice of offering bonuses and other incentives to attract new bettors is considered abusive and can lead to addiction, particularly among young people.
In addition to the ban on child-directed advertising and bonuses, SENACON requires betting companies to submit a transparency report detailing the measures taken to comply with the decision within 20 days. This report should show how the companies are adapting to the new rules and what control mechanisms are being implemented to prevent the targeting of minors in advertising and the offering of financial incentives for gambling.
Failure to comply with SENACON’s decision could result in daily fines of BRL 50,000.00 until the companies fully comply with the regulations. This measure demonstrates the seriousness with which the government is addressing the issue and the importance of protecting consumers from the risks associated with online betting.
SENACON’s decision marks an important milestone in the regulation of the online betting market in Brazil. Companies operating in this sector must adapt to the new rules and seek innovative solutions to ensure consumer protection and long-term business sustainability. The ban on child-directed advertising and bonuses requires a repositioning of marketing strategies and the adoption of more transparent and responsible practices.
